Has Social Media Led to an Increase in Cyber-Sexual Harassment?

| August 16, 2013

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It’s almost impossible to ignore the ubiquity of social media, especially in the business realm. With so many users joining new networks every day, company administrators are rightfully concerned about how employees are interacting with each other and consumers online. However, some executives might be focused on the wrong areas. For instance, a manager might worry than a worker will damage the brand on Facebook or connect with a recruiter on LinkedIn, but these are relatively minor issues that can be handled quickly.

In today’s digital age, cyber-sexual harassment should be the primary concern of business leaders. Work is one of the primary social gathering places for adults, which makes sense given that a staff is usually comprised of like-minded individuals. As a result, many colleagues become friends outside of the office and connect with each other on social networks. While sites like Facebook and its ilk can be beneficial for fostering friendships, they can also be havens for negative behaviors.

What constitutes harassment online
Obviously, the definition of sexual harassment must be different online than it is in the physical world. After all, users can’t touch each other through Twitter, so inappropriate physical contact isn’t a concern. However, social media allows offenders to violate their associates in numerous other ways.

Perhaps the most common form of social harassment is private messages with lewd comments and unwanted advances. For instance, a worker might send a colleague a message about how attractive he or she is, referring specifically to private areas that should only be discussed with significant others and doctors.

Alternatively, workers can easily stalk their targets on social networks. Facebook allows users to check in at certain locations, and Foursquare is based entirely around a similar feature, so employees can track their colleagues. This can lead to significant problems inside and out of the office. An employee can follow an associate who regularly updates his or her location, even if that person wants to avoid the harasser.

What can be done
There are many solutions business administrators can use to avoid cyber-sexual harassment claims. Tech Journal notes that employees must be educated about proper use of social media. The lessons shouldn’t stop with the basics – they should cover everything from proper manners and office relationships. This will ensure that the entire staff understands what’s considered appropriate online behavior so they can avoid offending colleagues with untoward advances and unwelcome comments.

Additionally, the news source points out that sexual harassment policies should be updated. The new guidelines should include specific criteria for proper use of social media corporate and personal interactions. TrainUp.com can help you find the best sexual harassment training seminars so you can learn how to adapt your policies for social networking. Staying abreast of new technology and including new sites in your rules will prevent employees from engaging in negative activities.

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Category: Business

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